Harness the power of AI without sounding like AI
AI COPYWRITER & CONTENT REFINEMENT
Learn how to use AI copywriting tools to improve your output without compromising your messaging.
I see AI as an extremely valuable tool for businesses—who doesn’t?
But, while AI tools promise efficiency, there’s actually a major risk that your AI-generated copy will damage your brand and impact your relationships with new and prospective customers.
If you’ve already started using AI, I bet you've had moments where you've looked at AI-generated copy and thought, “This just doesn't sound like us.” If you’re thinking about using AI, I can guarantee you’ve wondered about this too.
So, how can your business overcome this?
Don’t stop using AI tools. Do start working with a copywriter who has experience with optimising AI-generated copy.
AI is changing the way businesses do content
Optimising your AI-generated content allows you to scale content production to reach more customers and build better relationships with them without compromising the quality of your message or brand.
With human help and AI tools, you can adapt one message to speak to audiences across multiple channels with just the click of a button. You can use multiple tools to continuously improve output and find new content opportunities. And, you can retrain models to deliver more on-brand outputs every time.
What your human-optimised AI content can do for you
Discover AI content copywriter services
Review of all your AI-generated content to get detailed suggestions for immediate improvements. Audits can help spot and mitigate future risks posed by your AI-generated content.
Full AI content audit
Have AI prompts created from scratch and improve your existing prompts so that you can manage your own content generation and reduce the time needed to optimise the output.
Prompt optimisation
Get help testing, reviewing, and optimising your prompts and adding a human touch to near-final articles, webpages, newsletters, and white papers.
Ongoing quality checks
A SaaS company I worked with was using AI to generate product descriptions. The AI was getting the features right but missing the mark on tone.
We implemented a system where I'd review each description, tweaking language to match their friendly, innovative brand voice. I then fed these output examples back to the model to help retrain it.
The result? Consistently engaging product pages that accurately represented both the tech and the brand personality. The model also got better at producing content that aligned with brand voice and style, making it a more reliable tool for the team.
Case study
FAQs on AI copy
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When it comes to content production, AI can make production more efficient and scale quality output in volume and across channels. The big challenge is how do you maintain your own brand voice and messaging style and not sound like AI while using your AI tools?
You need to pick and test out the right tool for the job, set out a strategy, and prepare your prompts. Then, each output needs to be fact-checked for technical accuracy and fine-tuned to fit your brand voice and key messaging.
All of this can take a lot of time, eating away at the efficiency benefits that AI promised.
Without a human auditing and verifying each output, you can end up with AI-generated content that sounds generic, off-brand, or uncomfortably strange. Ultimately, your bid to connect with more customers could end up alienating them instead.
So, is AI even worth the hassle? Yes, if managed properly. I'll make sure your AI-powered marketing newsletters, website copy, and articles always sound authentically like your businesses and never like a bad AI job.
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Whether you’re new to AI or use AI tools daily, get in touch to discuss your goals, challenges, and areas where AI could do even more for you. After a short period of onboarding, I’ll get to work on writing fresh prompts, testing AI tools, or humanising existing written content.
Depending on your team size, setup, and availability, I can work independently or closely with team members. I’ll handle the project, keeping you informed on progress and proactively seeking feedback.
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AI-generated copy is usually easy to spot because of its repetitive patterns, slightly odd phrasing, and excessive punctuation.
If you’re generating AI copy for your business, watch out for the following:
You'll often see the same point restated slightly differently, such as “This tool is both fast and efficient. It helps users save time and work more productively,” followed by “Productivity and speed are at the heart of this solution.”
The writing remains grammatically correct but lacks real personality or originality. It might sound like an enthusiastic teenager explaining a concept to you in a slightly convoluted or overly excitable way.
Another common giveaway is unnatural punctuation, especially lots of hyphens or em dashes. You’ll see lines like, “It’s simple – just enter your details – and the process is complete.” Human writers typically use commas or will rephrase for variety, while AI sticks to similar patterns. These traits can make your AI copy feel bland and formulaic, often missing the quirks, humour, or natural flow found in genuine human writing.
When using AI to generate copy, make sure you keep going back to your prompts to improve them and keep feeding your instructions and guidance into your tool so it learns what you want from it.
Remember that no AI tool is perfect; left unmanaged, your AI-produced content could end up sounding off-brand and unappealing.
Using an AI tool is a bit like having a brilliant but quirky intern. They’re full of potential but often need a guiding hand.
With a little brand voice guardianship and AI copy optimisation, your business can benefit from AI-generated content, knowing that every word aligns perfectly with your brand voice and messaging goals.