TestPrep-Online is an educational platform focused on delivering comprehensive digital exam preparation resources.
As a product manager at TestPrep-Online, I took on the challenge of growing revenue for underperforming products. By improving the SEO content on related-article pages, I boosted SERP rankings and organic search visibility, which drove more high-quality traffic to those products.
TestPrep-Online
Using A/B testing to fine-tune the customer journey and address user drop-off points across the website. This resulted in impressive improvements in user experience, content placement, and click-through rates.
Website A/B testing
Optimising content across multiple educational products for both US and UK and adult and child target audiences. Collaborating with fellow product managers and managing several content writers to seek out improvements across all products.
Driving traffic with SEO strategy
Assisting with the successful migration of a 300+ page website while maintaining search engine rankings and ensuring a smooth user experience. Over several months, all pages were rewritten to improve SEO, and as a result of the move there was a direct growth in traffic and customer numbers.
