WeSki is an innovative online platform that empowers skiers and snowboarders to build, compare, and book fully customisable ski holidays across numerous resorts worldwide.
At WeSki, I significantly boosted website traffic and integrity by writing engaging blog content, optimising UI/UX copy to enhance user experience, and developed compelling email newsletters that improved customer retention and repeat bookings.
WeSki
Creating engaging blog content that resonated with the target audience and enhanced the website's integrity. This evergreen content helped drive significant traffic, positioning WeSki as a go-to resource for winter sports enthusiasts.
Boosted website traffic
Optimising UI and UX copy to ensure a seamless user experience across the website. Refining the language and structure to make it easier for users to navigate the site and engage with all offerings. This attention to detail not only improved user satisfaction but also encouraged longer visits and increased interactions.
Enhanced UI and UX copy
Writing and co-designing compelling email newsletter content that boosted customer retention rates and turned subscribers into new customers. By crafting messages that resonated with the audience, we successfully re-engaged customers who had turned to competitors in previous seasons.